They also loved the field of advertising and that came through in their classes and teachings, which was inspiring to young dreamers like me. I remember feeling special and empowered while taking their classes, but looking back, I’m sure most students felt that way. First and foremost, they were encouraging and supportive, and they invested a great deal of time and care into each of their students. Professors Bill Ford and Bill Galyean had a tremendous impact on me while I was studying at Temerlin. Were there any professors who made a lasting impact on you? If so, can you describe that for us?
Entering the workforce in New York following graduation required a lot of grit, so the “real world” late nights at the office didn’t seem as bad as they may have otherwise. Although it was grueling, I think it established a good benchmark for my work and the time investment I was willing to make to do my best. As an ad student I spent many all-nighters trying to come up with ideas, copy and clever advertising executions, and wouldn’t stop until I felt I had done my best. I was approaching a project deadline and felt that I didn’t have the idea that was my “light bulb moment,” so I spent all night writing tags, searching for words on (which I still find helpful for inspiration), and staring at my computer screen. I knew I was in the right place.Ī defining moment from my time at SMU was creating taglines for one of my advertising classes.
I remember in one of my first advertising classes, taught by former Professor Bill Ford, we analyzed award-winning television commercials from around the world, and I was entranced. That brought me to SMU and Temerlin Advertising Institute – one of the most respected and innovative institutional advertising programs across the country. The idea of bridging the visual aspects of advertising with creative storytelling through copy, humor, and nuances really appealed to me, so in my search for colleges I paid particular attention to those with attractive advertising programs. Prior to college, I became more interested in advertising as a visual medium, and as I saw it, advertising was art. Growing up, I loved art and everything related to it – creating it, observing it, discovering it – and I pursued painting and other artistic hobbies inside and outside of the classroom. What made you decide to major in advertising? Leggitt recently took time out of her busy schedule to talk about her career and the impact of her SMU education. DKC’s digital campaigns have been featured in prominent media outlets and trade publications such as Fast Company, PR News, The Holmes Report, ABC News, USA Today and The New York Times.Įarlier this year Leggitt, who earned a bachelor’s degree in advertising at the Temerlin Advertising Institute in SMU’s Meadows School of the Arts, was recognized by Fast Company as one of the “ Most Creative People in Business 1000,” which features an “influential, diverse group” of business leaders behind “ideas that are moving business in new directions today.” In addition, Leggitt was one of 15 people across the country selected as a founding member of the Clinton Foundation’s Millennium Network Leadership Council, established to develop and mentor the next generation of leaders. Under her leadership, digital revenue increased by over 128 percent and the division’s client roster has grown to include work with brands such as QVC,, The Plaza Hotel and filmmaker Ken Burns. As leader of the digital practice, Leggit oversees the development of online strategies and social media campaigns for some of the nation’s most recognizable brands including New Balance, Bazooka Candy Brands and Paradisus Resorts, a subsidiary of Meliá Hotels International. SMU alumna Wendi Leggitt ’07 serves as the director of DKC Connect, the digital division of DKC, one of the nation’s top 10 independent public relations firms with seven offices coast to coast.
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